THE EFFECTS OF VISUAL METAPHORS IN ADVERTISEMENT
Main Article Content
Abstract
A metaphor is a figure of speech in which the meaning of a word or phrase is implied by applying it to something that it does not physically apply to. The information superhighway is the internet, for instance. Our ability to understand and make sense of the world is deeply rooted in metaphors. They are "pervasive in thought and action, as well as language, in everyday life." Our everyday conceptual framework, which guides our thoughts and actions, is essentially metaphorical. Johnson and Lakoff, 1980). Metaphors are widely used in advertising. Seventy-five percent of print ads have a title that uses at least one metaphor, this article highlights the types and impacts of visual metaphors through the advertising texts
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
https://www.researchgate.net/publication/335651132_The_effect_of_visual_metaphor_in_advertising
https://www.mwrig.com/writingsamples/an-introduction-to-visual-metaphors
https://www.researchgate.net/publication/335651132_The_effect_of_visual_metaphor_in_advertising
Parda o’g’li, M. A. (2024, June). THE ROLE OF GAMES IN THE TEACHING OF OTHER LANGUAGES. In Proceedings of International Conference on Scientific Research in Natural and Social Sciences (Vol. 3, No. 6, pp. 280-284).
Parda o’g’li, M. A. (2024). THE BENEFITS OF APPLYING INNOVATIVE TECHNIQUES AND TECHNOLOGIES IN THE TEACHING PROCESS. Web of Discoveries: Journal of Analysis and Inventions, 2(6), 1-5.