THE EFFECTS OF VISUAL METAPHORS IN ADVERTISEMENT

Main Article Content

Muxtarov Abdirasul Parda o’g’li

Abstract

A metaphor is a figure of speech in which the meaning of a word or phrase is implied by applying it to something that it does not physically apply to. The information superhighway is the internet, for instance. Our ability to understand and make sense of the world is deeply rooted in metaphors. They are "pervasive in thought and action, as well as language, in everyday life." Our everyday conceptual framework, which guides our thoughts and actions, is essentially metaphorical. Johnson and Lakoff, 1980). Metaphors are widely used in advertising. Seventy-five percent of print ads have a title that uses at least one metaphor, this article highlights the types and impacts of visual metaphors through the advertising texts

Article Details

How to Cite
Muxtarov Abdirasul Parda o’g’li. (2024). THE EFFECTS OF VISUAL METAPHORS IN ADVERTISEMENT. Proceedings of International Educators Conference, 3(10), 114–118. Retrieved from https://econferenceseries.com/index.php/iec/article/view/5885
Section
Articles

References

https://www.researchgate.net/publication/335651132_The_effect_of_visual_metaphor_in_advertising

https://www.mwrig.com/writingsamples/an-introduction-to-visual-metaphors

https://www.google.com/search?q=replacement+metaphor&source=lmns&bih=627&biw=1354&client=firefox-b-d&hl=ru&sa=X&ved=2ahUKEwjg_OrL1faGAxVPJxAIHZ6LDrUQ0pQJKAB6BAgBEAI

https://www.researchgate.net/publication/335651132_The_effect_of_visual_metaphor_in_advertising

https://www.researchgate.net/publication/336140134_A_Review_of_the_Effect_of_Visual_Metaphor_on_Advertising_Response

Parda o’g’li, M. A. (2024, June). THE ROLE OF GAMES IN THE TEACHING OF OTHER LANGUAGES. In Proceedings of International Conference on Scientific Research in Natural and Social Sciences (Vol. 3, No. 6, pp. 280-284).

Parda o’g’li, M. A. (2024). THE BENEFITS OF APPLYING INNOVATIVE TECHNIQUES AND TECHNOLOGIES IN THE TEACHING PROCESS. Web of Discoveries: Journal of Analysis and Inventions, 2(6), 1-5.