FEATURES OF INNOVATIVE MARKETING

Authors

  • Akhmedov Alim Boboniezovich Faculty of Economics and Tourism of Termez State University Digital economy business management and econometrics lecturer of the department
  • Abdurahmanov Abdulaziz Makhmudovich Student of the 221st group of Economics direction of the Faculty of Economics and tourism of Termez State University

Keywords:

New technology, potential customer, strategic market, active communication, product development.

Abstract

The development of new technologies and the pace of implementation of completely new types of goods and services based on them lead to the fact that the market situation and consumer needs are changing more and more. The consumer says what he wants to buy, where, how he looks and at what price.

References

Секерин В.Д. Инновационный маркетинг: Учебник.- М.:ИНФРА-М, 2012.236 с.

Титов А.Б. Маркетинг и управление инновациями. — СПб.: Питер, 2001.

Тофлер Э. Инновационная стратегия предприятия: Учеб. пособие. - СПб.: СПб ГТУРП, 2002.

Управление инновациями. В 3 кн. / Под ред. Ю.В. Шленова. — М.: Высшая школа, 2003.

Downloads

Published

2024-04-18

Issue

Vol. 3 No. 4 (2024): IEC

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

FEATURES OF INNOVATIVE MARKETING. (2024). Proceedings of International Educators Conference, 3(4), 53-55. https://econferenceseries.com/index.php/iec/article/view/4466