IMPROVING THE METHODOLOGICAL BASIS OF INCREASING THE EFFICIENCY OF MARKETING SERVICE IN THE ENTERPRISE

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Published: Dec 16, 2023
Keywords:
enterprise, marketing service, efficiency, methodology.

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Boyjigitov Sanjarbek Komiljon ugli
Senior teacher of department of Marketing, Sam

Abstract

In this article, the author's opinion on improving the methodological basis of increasing the efficiency of marketing service in the enterprise is presented. In addition, as a result of the author's research, proposals and recommendations were developed to improve the effectiveness of marketing services.

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How to Cite
Boyjigitov Sanjarbek Komiljon ugli. (2023). IMPROVING THE METHODOLOGICAL BASIS OF INCREASING THE EFFICIENCY OF MARKETING SERVICE IN THE ENTERPRISE. Proceedings of International Conference on Modern Science and Scientific Studies, 2(12), 300–303. Retrieved from https://econferenceseries.com/index.php/icmsss/article/view/3287
Issue
Vol. 2 No. 12 (2023): SCMS
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

References

Самаева Е.В., Эрдниева Э.В., Сюкиев Д.Н., Каруев Б.Н., Самаева А.Д. Совершенствование и оценка эффективности маркетинговой деятельности на предприятии // Вестник Алтайской академии экономики и права. – 2020.

Хершген Х. Маркетинг: основы профессионального успеха: Учебник для вузов: пер. с нем. - М.: ИНФРА-М, 2000.

Анфиногенова Е.Б. Методы оценки эффективности маркетинговых мероприятий // Проблемы и перспективы экономики и управления: материалы I Междунар. науч. конф. (г. Санкт-Петербург, апрель 2012 г.). СПб.: Реноме, 2012. С. 147-149. URL: https://moluch.ru/conf/econ/archive/15/2016/ (дата обращения: 04.11.2020).