IMPROVING THE METHODOLOGICAL BASIS OF INCREASING THE EFFICIENCY OF MARKETING SERVICE IN THE ENTERPRISE

Authors

  • Boyjigitov Sanjarbek Komiljon ugli Senior teacher of department of Marketing, Sam

Keywords:

enterprise, marketing service, efficiency, methodology.

Abstract

In this article, the author's opinion on improving the methodological basis of increasing the efficiency of marketing service in the enterprise is presented. In addition, as a result of the author's research, proposals and recommendations were developed to improve the effectiveness of marketing services.

References

Самаева Е.В., Эрдниева Э.В., Сюкиев Д.Н., Каруев Б.Н., Самаева А.Д. Совершенствование и оценка эффективности маркетинговой деятельности на предприятии // Вестник Алтайской академии экономики и права. – 2020.

Хершген Х. Маркетинг: основы профессионального успеха: Учебник для вузов: пер. с нем. - М.: ИНФРА-М, 2000.

Анфиногенова Е.Б. Методы оценки эффективности маркетинговых мероприятий // Проблемы и перспективы экономики и управления: материалы I Междунар. науч. конф. (г. Санкт-Петербург, апрель 2012 г.). СПб.: Реноме, 2012. С. 147-149. URL: https://moluch.ru/conf/econ/archive/15/2016/ (дата обращения: 04.11.2020).

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Published

2023-12-16

Issue

Vol. 2 No. 12 (2023): SCMS

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

IMPROVING THE METHODOLOGICAL BASIS OF INCREASING THE EFFICIENCY OF MARKETING SERVICE IN THE ENTERPRISE. (2023). Proceedings of International Conference on Modern Science and Scientific Studies, 2(12), 300-303. https://econferenceseries.com/index.php/icmsss/article/view/3287