EVALUATION OF ADVERTISING CAMPAIGNS ON SOCIAL MEDIA NETWORKS
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Abstract
Social media advertising has created new opportunities for companies to interact with their target market. Social media advertising has become a popular choice for companies of all sizes due to its capacity to reach a wider customer base and communicate with them in real-time. To make sure that social media advertising initiatives are creating a return on investment, like with any other advertising campaign, it is crucial to assess their efficacy.
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References
Evaluation of Social Networks Dan Ophir1 , Piotr WiśŶieǁski2 1Department of Computer Science, Ariel University, Ariel, ISRAEL. 2. Evaluating the effectiveness of advertising campaigns on the Internet Malyshenko K. (Russian Federation).
Social Media in Advertising Campaigns Examining the Effects on Perceived Persuasive Intent, Campaign and Brand Responses Hilde A.M. Voorveld Guda van Noort