EVALUATION OF ADVERTISING CAMPAIGNS ON SOCIAL MEDIA NETWORKS

Authors

  • Ashurova Z. O. PhD, Management Engineering
  • Karimov Islombek Mizrobovich Kimyo International University in Tashkent Master of Business Administration Level 1

Keywords:

social media networks, advertising campaigns, business, report, conclusion, evaluation.

Abstract

Social media advertising has created new opportunities for companies to interact with their target market. Social media advertising has become a popular choice for companies of all sizes due to its capacity to reach a wider customer base and communicate with them in real-time. To make sure that social media advertising initiatives are creating a return on investment, like with any other advertising campaign, it is crucial to assess their efficacy.

References

Evaluation of Social Networks Dan Ophir1 , Piotr WiśŶieǁski2 1Department of Computer Science, Ariel University, Ariel, ISRAEL. 2. Evaluating the effectiveness of advertising campaigns on the Internet Malyshenko K. (Russian Federation).

Social Media in Advertising Campaigns Examining the Effects on Perceived Persuasive Intent, Campaign and Brand Responses Hilde A.M. Voorveld Guda van Noort

Downloads

Published

2023-05-15

Issue

Vol. 2 No. 5 (2023): ICMSSS

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

EVALUATION OF ADVERTISING CAMPAIGNS ON SOCIAL MEDIA NETWORKS. (2023). Proceedings of International Conference on Modern Science and Scientific Studies, 2(5), 129-131. https://econferenceseries.com/index.php/icmsss/article/view/2009