THE IMPORTANCE OF INTERNET MARKETING IN THE DEVELOPMENT OF SMALL BUSINESSES IN THE COUNTRY

Authors

  • Azizkhanova M. A Master of Business Administration, Kimyo International University in Tashkent
  • Odilova Sh.T. Assistant Professor at Kimyo International University in Tashkent, Uzbekistan

Keywords:

internet, internet marketing, e-commerce, internet store, innovative products.

Abstract

This article discusses the role of Internet marketing in the development of small businesses and the application of the theoretical foundations of electronic commerce. The article also reveals the prospects and benefits of e-commerce.

References

Decree No. 4848 of the President of the Republic of Uzbekistan dated October 5, 2016 "On additional measures to ensure the rapid development of business activities, comprehensive protection of private property and qualitative improvement of the business environment".

Kakharov A.J. Scientific review of the essence of innovative marketing as an economic activity. Scientific electronic magazine "Economy and innovative technologies". No. 6, November-December 2015.

Maraimova U. I. Candidate's thesis entitled "Ways of effective use of innovative marketing technologies in increasing the export potential of small business entities". -T.: TDIU. 2012

Denisova A.L., Molotkov N.V., Blum M.A., Ulyakhin T.M., Guskov A.V. E-commerce: the basics of organizing and doing business: Textbook / - Tambov: FGBOU VPO "TSTU", 2012. - 88 p. 5. Рахматов, З. Н., & Рашидов, Д. Н. (2023). Пути совершенствования механизма разработки маркетинговой стратегии ао «ўзтемирйўлйўловчи». Innovative achievements in science 2022, 2(17), 55-60.

Gavrilov L. P. Electronic commerce: textbook and workshop for undergraduate and graduate students / - M .: Yurayt, 2016. - 363 p.

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Published

2023-05-13

Issue

Section

Articles

How to Cite

THE IMPORTANCE OF INTERNET MARKETING IN THE DEVELOPMENT OF SMALL BUSINESSES IN THE COUNTRY. (2023). Proceedings of International Conference on Modern Science and Scientific Studies, 2(5), 56-60. https://econferenceseries.com/index.php/icmsss/article/view/1995