ANALYZING THE ROLE OF MARKETING IN HEALTHCARE: CHALLENGES AND SOLUTIONS

Rashidova M. A.; Razikova A. A.

Authors

Rashidova M. A.
Razikova A. A. TTA “Menejment” yo’nalishi talabasi

Keywords:

Healthcare Marketing; Patient Education; Communication Strategies; Ethical Marketing; Data-Driven Healthcare

Abstract

Marketing in healthcare has transitioned from a promotional tool to a strategic function, playing a critical role in patient education, service delivery, and building trust. This article utilizes a scientific approach to analyze the multifaceted role of marketing in the healthcare system. We explore the changing healthcare landscape driving the need for effective marketing, followed by a deep dive into its functions, ethical considerations, and inherent challenges. By leveraging scientific methods and data analysis, we propose solutions to overcome these challenges and optimize marketing strategies for a healthier future.

References

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