ANALYZING THE ROLE OF MARKETING IN HEALTHCARE: CHALLENGES AND SOLUTIONS
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Abstract
Marketing in healthcare has transitioned from a promotional tool to a strategic function, playing a critical role in patient education, service delivery, and building trust. This article utilizes a scientific approach to analyze the multifaceted role of marketing in the healthcare system. We explore the changing healthcare landscape driving the need for effective marketing, followed by a deep dive into its functions, ethical considerations, and inherent challenges. By leveraging scientific methods and data analysis, we propose solutions to overcome these challenges and optimize marketing strategies for a healthier future.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
American Marketing Association (AMA). (2023). AMA Code of Ethics. https://www.ama.org/ama-statement-of-ethics/
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