BRAND EQUITY AND ITS IMPACT ON SALES VOLUME

Karimov Sardor Nosirjon o’g’li

Authors

Karimov Sardor Nosirjon o’g’li Teacher at the Department of Economics, Kimyo International University in Tashkent Namangan Branch

Keywords:

Brand Equity, Intangible Value, Brand Awareness, Customer Loyalty, Sales, Sales Volume, Revenue, Brand, Perceived Quality, Building Trust

Abstract

Brand equity plays a crucial role in influencing sales volume, impacting a company's revenue and market performance. Brand equity refers to the intangible value that a brand holds in the minds of consumers. It encompasses various factors such as brand awareness, perceived quality, brand associations, and brand loyalty. When a brand has strong equity, it tends to attract more customers, command higher prices, and enjoy greater customer loyalty. Brand equity influences sales volume by enabling premium pricing, fostering customer loyalty, driving word-of-mouth referrals, and attracting new customers, all of which contribute to increased sales and revenue for the brand.

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