"STRATEGIES FOR MAINTAINING CULTURAL IDENTITY IN UZBEK-ENGLISH SUBTITLE TRANSLATION IN GLOBALIZATION ERA"
Keywords:
identity, homogenization, globalization, culture, values, nation.Abstract
The article deals with the problem of identity preservation. The author's understanding is given identity as a certain stability of socio-cultural, civilizational, national and individual characteristics and their self-identity, which makes it possible to answer the questions posed to each person: who am I and who are we. It is proved that In the era of globalization, the emerging problem of identity implies, first of all, personal identity, that is, the formation of stable ideas in a person about himself as a member of society, as well as a cultural identity that gives the people a sense of self-identity, giving them the opportunity to find their place in the interethnic space.
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