THE ROLE OF BRAND MARKETING IN INFLUENCING CUSTOMER DECISIONS. Proceedings of International Conference on Educational Discoveries and Humanities , [S. l.], v. 3, n. 10, p. 75–78, 2024. Disponível em: https://econferenceseries.com/index.php/icedh/article/view/5644. Acesso em: 8 oct. 2025.